What is Digital Marketing? Scope of Digital Marketing Career?
Digital Marketing Career/Digital Advertising is now a buzzword in the online space & a way to promote your business on the internet. It gives the advertisers more flexibility to advertise their “Brands”, “Products”, & “Services “on the web to reach potential customers & acquire qualified leads & in turn increase their ROI. Digital Marketing is now one area where all business owners are looking to, as it the fastest way to reach the right customers and increase sales. As we all know, world has now become digital and digital has changed the landscape for everyone.
Why Digital Marketing & Career in Digital Marketing?
- Out of 300 million Indian internet users, 180 million go online on their mobile devices.
- In 2-3 years, number of users who access the internet on 3G has grown to 80 million.
- There’re over 54 million Smartphone users as against 80 million PC users.
- 19% of overall internet page views in India come from mobile devices.
- Over 40% of searches on Google Originate from a mobile device.
- 45% of the people who use Facebook in India are “mobile-only internet users”.
- 1,50,000 jobs for this year 2016-17.
- Minimum salary for fresher is 12k-30k per month
Difference between Traditional Marketing and Digital Marketing
In Traditional Marketing, we used to communicate with customers only in one way where we will not get any number of views on how many people viewed our Ad.
In Digital Marketing, we use multiple internet channels like Facebook, Twitter, LinkedIn, Websites, Search Engine to advertise our products. By using DM, we get analytics/insights of our Ad like viewers, Target people to remarket etc..
You can differentiate these two approaches to marketing based on many different things like cost, speed, coverage etc. In every case you could argue between benefits and disadvantages of both approaches.
Exact Definition of Digital Marketing:
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Here’s a quick rundown of some of the most common assets and tactics:
- Blog posts
- Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
- Ebooks and white papers
- Branding assets (logos, fonts, etc.)
- Interactive tools
- Earned online coverage (PR, social media, and reviews)
- Online brochures and look books
Search Engine Optimization (SEO) Digital Marketing Career
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
Does Digital Marketing Work for All Businesses? B2B and B2C?
What Are the Main Benefits in Digital Marketing Career?
How Long Will It Take to See Results?
Scope of Digital Marketing in future
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